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Whaleback Systems has a new carrier partner program – a strategic go-to-market program designed for multiple system operators (MSOs), competitive local exchange carriers (CLECs), interexchange carriers (IXCs), Internet service providers (ITSPs) interested in providing high-value managed voice services to small-to-medium businesses (SMBs) with 5-20 employees. Through our new carrier-focused channel partner program, Whaleback Systems provides carriers the enabling technology, network operations, customer support, billing and overall project management. We will also train new carrier partners’ direct and indirect sales channels and support their efforts with co-branded materials and marketing efforts. Meanwhile, carrier partners offer services like the access network, SIP trunks and competitive rate plans for the end customers’ monthly telephone usage. 
CrystalBlue Lite is an innovative managed voice offering designed specifically for carriers deploying SIP trunks that lets them deliver an enterprise-class managed voice service to the underserved SMB sector at a very compelling price point. This new channel model delivers both technology and go-to market and support services in a turnkey fashion. The cornerstone of CrystalBlue Lite is a new carrier-class, fault tolerant IP PBX appliance that resides at the customer site. This low-cost, remotely managed appliance is deployed by Whaleback Systems and integrates with SIP trunking services and broadband access circuits offered by carriers and MSOs. The new IP PBX appliance does not require a truck-roll to get up and running and can be deployed and managed remotely in a true plug-and-play fashion. CrystalBlue Lite is designed to enable carriers and cable operators to: - Drive the market migration from PRI access to SIP trunking
- Capture a leading share of the under-served SMB market
- Build a recurring revenue stream with high growth and low churn
- Increase average revenue per customer with integrated solutions
- Minimize the cost of service delivery with automated support tools
- Arrive early to market with a true OPEX-based managed voice service with no CAPEX costs
- Deliver a solution with superior voice quality and service availability to new and existing customers
- Offer a compelling, zero-Capex managed voice solution that addresses the under-served market for companies with between 5-20 employees
Carriers benefit by being able to sell SIP trunks as a managed voice service instead of just empty pipes, which gives youincreased average revenue per customer and higher traffic volume with more integrated services. It also decreases the sales cycle and earns a game-changing competitive advantage. As a managed service, CrystalBlue Lite differs from on-premises and hosted voice competitors in that it: - Is less expensive
- Includes end-to-end support
- Ensures SMBs receive excellent call quality over a dedicated voice network
Analyst Insights on CrystalBlue Lite “The SMB mindset has rapidly shifted in the last 12-24 months towards OPEX based implementations of converged voice/data solutions,” said Deepinder Sahni, senior VoIP analyst, SMB for AMI-Partners. “Whaleback’s solutions provide a professional-grade suite of managed services at a competitive price that will likely generate high interest among SMBs.” "Whaleback offers an attractive value proposition for carrier SIP trunking partners with its new managed service CrystalBlue Lite. The company’s low customer churn rate demonstrates a proven commitment to close customer touch and end-to-end support. Its new channel model as managed service provider – delivering both technology and go-to market and support services – for Tier 1,2 and 3 carriers - is a good play. Both elements are turn-key solutions and Whaleback’s track record of close customer support is very important here, especially in the underserved SME segment.”-- Jonathan Edwards, Senior Analyst Enterprise Communications, IDC
Carriers and Cable Operators: Find Out More About CrystalBlue Lite
Find out more about the benefits CrystalBlue Lite can allow you to offer to SMBs. You can also download our Managed Services Over SIP Trunks whitepaper for carriers or MSOs for more information on this unique opportunity. If you are a carrier seeking to offer high-value managed services over SIP trunks, then contact Whaleback Systems today!
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