|
The idea behind a managed voice service is not new. It‘s been around for years in the enterprise market as an alternative to owning and operating an in-house PBX system. Until now, it has not been feasible for carriers to offer a true managed service solution to SMB customers. But through partnerships with Whaleback Systems, cable operators and carriers can offer the CrystalBlue Lite to attract new customers and add value to SIP trunking services. Small to mid-sized companies lack the scale to cost-justify the equipment and services needed to deliver an all-inclusive solution. The nearest alternative to a managed voice service for the SMB market has been the plethora of hosted VoIP offerings - all of which present serious shortcomings. For the customer, these shortcomings include unpredictable service quality and uneven customer support. For the service provider, these shortcomings can be expressed in financial terms–the high up-front investment for a centralized soft switch and the high cost of end user support. Plus, the financial return on this heavy investment is diminished by high monthly churn rates. Whaleback has developed a better approach. We have eliminated the financial limitations of a hosted model and created an “enterprise-class” managed voice service solution that has demonstrated success in the SMB market segment. 
Whaleback brings a fresh approach enabled by new technology and packaged with an attractive business model. We have developed the first and only on-premise PBX appliance that is centrally managed and completely “plug and play”. Our service brings a zero-CAPEX alternative to the cash-conscious business buyer. Our management tools eliminate truck rolls as they diagnose problems from the IP handset to the PSTN gateway. Our go-to-market strategy provides a unique opportunity for carriers to establish a leadership position in the under-served SMB segment with a powerful customer value proposition and a high velocity sales model. Compared with a legacy PBX solution and PRI channels or an IP-PBX operating over SIP trunks, a managed voice service offers many competitive advantages. Regardless of the cost savings afforded by a SIP trunking service, a PBX solution will always require a CAPEX outlay and ongoing expenses for hardware maintenance and system administration. In contrast, CrystalBlue Lite eliminates the CAPEX requirement and replaces the cost and complexity of owning a system with a flat-rate service fee that includes the equipment, maintenance, user support, circuit cost and usage fees. It’s an easy, affordable, scalable and future-proof alternative to buying a PBX with all service, support and billing from a single source. Advanced technology from Whaleback brings an enterprise-class solution to the SMB buyer for a flat monthly fee that rivals the price of a hosted VoIP service – without the risk of inferior service quality, support restrictions and feature limitations. Whaleback has developed an engagement program to help carriers move up-market from residential and SOHO customers into the 5-99 user segment. We bring you instant credibility in the form of a formula for identifying and closing opportunities, knowledge for designing and deploying solutions and a support model for earning and preserving customer satisfaction. Together, Whaleback and our carrier partners can realize mutually beneficial business goals while bringing customers a superior service at a substantial cost savings. These shared business goals can be summarized as follows: - Capture SMB customers and market share from incumbent carriers
- Be first to market with an all-inclusive zero CAPEX voice solution
- Increase your average line size from under five lines to 10 lines or more
- Reduce churn with an integrated solution tied to long-term contracts
- Serve out-of-footprint customers with a scalable, IP-based service
Read about our new CrystalBlue Lite service and find out how you can better serve your SMB customers and leverage your SIP trunking services to capture new business!
|
